Global Mobile Award Winners 2012

The 17th Annual Global Mobile Awards have been unveiled by the GSMA…

In the special ceremony at the GSMA’s Mobile World Congress in Barcelona on Tuesday 28th February, host – comedian and songwriter – Tim Minchin revealed the winners at the industry’s biggest annual event.  

GSMA Director General, Anne Bouverot introduced the awards, which received a record 600 entries this year, thanking all entrants and more than 170 independent analysts, journalists, academics and subject matter experts from throughout the world that participated in the judging of the 2012 awards.

Cherie Blair, champion of the GSMA’s mWomen programme joined Tim Minchin on stage to co-present four awards within the ‘Social and Economic Development’ category.  

“The 2012 Global Mobile Awards continue to showcase the greatest, most creative and innovative products and services driving the mobile ecosystem today and into the future. With a record number of high calibre entries this year, it is a significant achievement to have been honoured in today’s ceremony,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The GSMA congratulates winners and commends all those taking part for raising the benchmark of contributions to mobile communications across the entire industry.”

2012 Global Mobile Awards sponsors include: INQ (Platinum Awards Sponsor);Conduit (Apps of the Year Category); CNBC, Fortune and Time (Platinum Media Partners); and Africa Telecoms, Fierce Wireless, GIZMODO, GoMo News and Mobile Communications International, Tech Week Europe (Gold Media Partners). Market data for the ‘Best Mobile App for Consumers’ and ‘Best Mobile App for Enterprise’ categories was provided by Distimo.

Best Mobile App for Consumers

Rovio Entertainment Ltd. for Angry Birds Rio

Best Mobile App for Enterprise

Citrix Systems for Citrix Receiver

Judges’ Choice – Best Overall Mobile App

WhatsApp Inc. for WhatsApp

Most Innovative Mobile App


Best Mobile Advertising & Marketing Campaign

Brandtone for Carling Black Label “Be the Coach”

Innovation in Mobile Advertising

Poken for the leading CMS for NFC

Mobile Marketing & Advertising Agency of the Year


Best Enterprise Mobile Service

Fiberlink for MaaS360

Best Consumer Mobile Service

Google for Google Maps for Android

Best Network Product or Solution for Serving Customers

Turkcell for Turkcell TiklaKonus

Best Product, Initiative or Service for Underserved Segments

Safaricom for Grundfos

mWomen Best Mobile Product or Service for Women in Emerging Markets

Etisalat, Qualcomm, D-Tree International and Great Connection Inc. for Etisalat Mobile Baby

Best Use of Mobile in Emergency or Humanitarian Situations

UBL Omni for Transparent and Efficient Cash Disbursement Service after the 2009 IDPs Crisis and the 2010 Flood Crisis

The Green Mobile Award

Flexenclosure for E-site

Best Mobile Health Innovation

Etisalat, Qualcomm, D-Tree International and Great Connection Inc. for Etisalat Mobile Baby

Best Mobile Innovation for Education or Learning

OnPoint Digital for CellCast Solution

Best Mobile Innovation for Automotive, Transport or Utilities

Ford Motor Company Ltd. for Ford SYNC with Emergency Assistance

Best Mobile Money Innovation

Etisalat, MasterCard and Oberthur Technologies for Etisalat Commerce

Best Mobile Innovation for Publishing

Financial Times and Assanka for The Financial Times Web App

Best Smartphone

Samsung for Samsung Galaxy S II

Best Feature Phone or Entry Level Phone

Nokia for Nokia C3-00

Device Manufacturer of the Year


Best Mobile Tablet

Apple for Apple iPad 2

Best New Mobile Handset, Device or Tablet at Mobile World Congress 2012

Nokia for Nokia 808 Pure View

Best Embedded Mobile Device (Non-Handsets)

AT&T for Garmin GTU 10

Best Mobile Broadband Technology

KT for KT’s Premium WiFi Solution

Best Infrastructure Technology

Alcatel-Lucent for lightRadio Network

Best Technology Breakthrough

Vodafone Group PLC for Quad Rate Technology: An Evolved Path Doubling the Efficiency of Mobile Voice

Best Cloud Based Technology

Appcelerator for Titanium Integrated Development Platform

Best Technology Product or Solution for Safeguarding and Empowering Customers

Cloudmark for Cloudmark Mobile Messaging Security Suite

Government Leadership Award

Government of the Republic of Colombia

Hosted by Tim Minchin

The GSMA is delighted to announce the host for the 2012 awards will be comedian and songwriter Tim Minchin.

Tim Minchin is an internationally acclaimed comedian, songwriter, singer and pianist. He has sold out his shows in London’s West End, around the UK, and internationally – in Canada and Australia. Tim has appeared on radio and television in the UK, US and Australia. Tim composed the music and lyrics for the Royal Shakespeare Company’s musical version of Roald Dahl’s Matilda in London’s West End, where it won Best Musical at the Evening Standard Theatre Awards in 2011. Renowned for his sharp lyrical observations and extraordinary musicianship Tim’s achievements include the Perrier Best Newcomer award (Edinburgh Fringe Festival), Directors’ Choice Award (Melbourne International Comedy Festival) and Best Alternative Comedy Act at the US Comedy Arts Festival (Aspen).




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