Mobile World Congress Conference Agenda Tuesday February 28

The CEOs of many of the world’s leading operators will share their insights and pioneering work in this developing world in a keynote which will challenge conventional wisdom and paradigms from the developed world.
Locations: Auditorium 1
Time: 9:00 – 10:30
Speakers: Sunil Mittal,Jo Lunder,Siki Mgabadeli,Santiago Fernández Valbuena
CEOs from across the value chain will discuss the future of the mobile cloud, its requirements and drivers, and innovations we can expect to see in the coming years.
Locations: Auditorium 1
Time: 11:00 – 12:30
Speakers: Ben Verwaayen,Rene Obermann,Ryuji Yamada,John Chambers,Stuart Carlaw
This session will explore what mobile network operators and other service providers can do to ensure that the user remains at the centre of the cloud experience as cloud content and media devices continue to proliferate.
Locations: Room 6
Time: 14:00 – 15:30
Speakers: Jeff Orr,Jack Gallagher,Scott Burnett,Raffaele de Peppe,Rob Caruso
This session will ask how mobile should fit into a brand’s cross-platform marketing strategy.
Locations: Auditorium 3
Time: 14:00 – 15:30
Speakers: Scott Seaborn,Alex Moukas,Jay Altschuler,Ludovic Levy,Joy Liuzzo,Michael Bayle,Naveen Tewari
This session will look at the current app development landscape and will examine the emerging trends that will shape the future ecosystem.
Locations: Auditorium 2
Time: 14:00 – 15:30
Speakers: Peter Broekroelofs,Safdar Mustafa,Scott Jenson,Jon Summers,Tim Green,Hoojong Kim
This session will consider how partnerships will work in the emerging markets to deliver successful mHealth services.
Locations: Room 5
Time: 14:00 – 15:30
Speakers: Patty Mechael,Manoj Kohli,Tim Wood,Gustav Praekelt,Dirk Roets,Debra Sloane
This session examines practical experiences at the cutting edge of such activities and looks at where such capabilities will lead.
Locations: Room 6
Time: 16:00 – 17:30
Speakers: Johan Wibergh,David Amzallag,Adolfo Hernandez,Vikram Saksena,Pardeep Kohli,Neil Montefiore,Kevin Fitchard,Hakan Dahlstrom,Ling Shao,Thorsten Robrecht,Jae Woan Byun
This session will ask how the combination of presence and social context that mobile offers can be used for brand advertising.
Locations: Auditorium 3
Time: 16:00 – 17:30
Speakers: Karl-Heinz Land,Uri Blackman,Rupert Daniels,Renate Nyborg,Helen Keegan,Diana LaGattuta

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