Mobile World Congress Conference Agenda Wednesday February 29 (Last!!!)

This session will take a practical look at how the value chain is evolving for mobile advertising.
Locations: Auditorium 3
Time: 13:45 – 15:15
Speakers: Eric Bader,Nick Wiggin,Andrew Graham,Anna Bager,Jason Spero,Kristin Skogen Lund
This session highlights some of the most outstanding examples of ingenuity and shows how operators around the world can employ similar measures.
Locations: Room 6
Time: 13:45 – 15:15
Speakers: Yogesh Malik,Valter Davino,Stephen Bowker,Mark Bole,Rajiv Mehrotra,Selina Lo,Steve Shaw,Simon Brown,Gabriel Brown,Robert Pepper,Oleg Svirskiy,Bob Cai
This session will examine how key industry players in such diverse countries are managing to drive growth, cope with a demanding and ever-expanding subscriber base and promote the next wave of innovation.
Locations: Auditorium 1
Time: 13:45 – 15:15
Speakers: Mikhail Gerchuk,Marco Quatorze,Rajiv Bawa,Siki Mgabadeli,Jing Wang

Media & Entertainment: The Future Of Mobile Music

15:45 to 17:15 Local Time (CET)

14:45 to 16:15 UTC


  • Hall 5 – Auditorium 2
This session will look at the opportunities and challenges for all players in the mobile advertising ecosystem to build mobile into a successful channel for advertising in the high-growth markets.
Locations: Auditorium 3
Time: 15:45 – 17:15
Speakers: Noah Elkin,KF Lai,Gustavo Ross,Ghassan Hasbani,Mark Strecker,Tom Daly
How do operators monitor and deliver top-quality experiences without breaking the bank? Find some of the best thinkers on the issue in this session.
Locations: Room 6
Time: 15:45 – 17:15
Speakers: Dan Warren,Atul Bhatnagar,Labib Shalak,Jeff Gordon,Van Jacobson,Jeffrey Glueck,Marc Zionts,John Aalbers,Jongtae Ihm,Khalid Al Kaf
This session will provide an overview of what’s happening in the world of NFC.
Locations: Auditorium 1
Time: 15:45 – 17:15
Speakers: Thierry Millet,Ron Hirson,Nav Bains,Ryan Hughes,Marc B Keller,Alberto Jimenez
This session will provide an overview of the state of the embedded market and will explore which vertical sectors represent the greatest market opportunities.
Locations: Room 5
Time: 15:45 – 17:15
Speakers: Amir Lahat,Matt Hatton,David Haight,Alex Jones,Jürgen Hase,Stephan Durach

Mobile World Live Keynote

29 February 2012

18:00 to 18:45 Local Time (CET)

17:00 to 17:45 UTC



  • Hall 5 – Auditorium 1

The Mobile World Live keynotes will once again feature the industry’s leading lights, sharing their visions for the future of mobile technology. These special stand-alone evening sessions are a break from the traditional format, and are the only Mobile World Congress conference sessions to be broadcast live over the internet and via Mobile World Live TV.

Mobile World Live Keynote – Ericsson

When Ericsson President and CEO Hans Vestberg predicted in 2010 that the number of internet connected devices would reach into the tens of billions, the claim was met with a degree of scepticism. As more and more vertical sectors begin to realise the incredible value embedded mobile technology can bring to their business and operating models however, the mobile industry appears ever closer to realising this incredible potential.

How will these billions of connected devices impact our broadband networks, both fixed and wireless, and what investments in ICT infrastructure will be required to insure a smooth transition to the connected economy? How will all of these new devices affect our everyday lives and how will people be able to interact with the “internet of things”? What new platforms and services will these devices enable?

In the final Mobile World Live keynote of the 2012 Mobile World Congress, Hans Vestberg will provide a tantalising glimpse into the future of the mobile industry.


Hans Vestberg, President & CEO, Ericsson



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