SmarDTV plugs in cable ops for STB-free VOD on connected TVs

Kudelski Group subsidiary SmarDTV, in partnership with Wiztivi, is claiming to have successfully combined CI Plus content protection with HbbTV hybrid interactive technology so that for the first time cable pay-TV operators can deploy their video-on-demand (VOD) services directly to any connected TV, without using a set top box (STB).

The HbbTV VOD application is designed to be easily customised to the requirements of the operator, both for the user interface, and for the VOD back-end interaction. With interfacing between the application and the SmarCAM conditional access module provided using standard OIPF (Open IP forum) defined interfaces. This means that the solution is entirely based on open standards and will not require specific developments for each different brand of iDTV.

“We believe that the addition of video-on-demand, on top of the premium TV decryption, is a major milestone in the history of CI Plus” said Guillaume Reillon, Head of Product Strategy at SmarDTV. “By combining the successful CI Plus specification with the emerging European standard for interactive applications, we have the ideal solution for cable operators wishing to deploy VOD.”

“HbbTV is rapidly becoming the European standard solution for interactive services and combining it with CI Plus makes complete sense” added Olivier Cechura, CEO at connected TVs turnkey solutions provider Wiztivi.


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