TV’s Tipping Point: Will the Internet wreck or revitalize the TV industry in 2015

Fri, Dec 12, 2014 12:00 PM EST

With over half a billion internet connected devices in American homes, 2015 promises to be a pivotal year in the future of the TV business as IP and digital technologies show signs of seriously disrupting the business models and consumer habits that have long sustained the $150 billion TV industry. Amid worries about stagnant subscriber counts, slumping ratings at major cable networks and the shift of more ad dollars to digital, companies like HBO are preparing to launch over-the-top services, operators are revamping their offerings in the face of increased competition and programmers are struggling to find better ways to monetize their content on multiple devices.

This webinar will take a hard look at the major impact IP delivery is likely to have on the TV industry in 2015 and beyond, drawing on insights from senior TV executives and a wide range of data collected by B&C andMultichannel News to explore both the challenges and some of the opportunities facing programmers and operators in 2015.

Featured Speaker:

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Noah Levine, Senior Product Evangelist, Adobe

Noah Levine is a senior product evangelist for Video Solutions at Adobe, focusing on enabling content owners and distributors to profit from video on every connected screen. As a product evangelist, Noah works with media companies and operators to share the latest technology solutions for executing on the promise of TV Everywhere. He is an online advertising veteran, having worked in the industry for nearly 15 years. Prior to its acquisition by Adobe, Noah focused on video ad serving at Auditude in 2009. Before that, he worked at Google and DoubleClick. Noah has a Bachelor of Science degree in Computer Science from the Robert R. McCormick School of Engineering and Applied Science at Northwestern University.

Moderator:
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George Winslow
George Winslow has written about the television, media and technology industries for over  25 years and is currently the contributing editor for technology at Broadcasting & Cable, where he does all their tech writing. Over the years, he has also edited a number of TV trades, including Multichannel News International and World Screen News and has authored two books.

Additional speakers to be announced

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