Do you really know who your audience is? What are they watching? How are they consuming content? The current TV ad model is evolving rapidly. Historical reach and frequency, network and day part and program ad placement panel based measurement is giving ground to competing online, on demand video and the increasing availability of set top box data. Advertisers are responding, wanting TV to be more targetable, interactive and measurable.
Media companies are trying to protect and enhance TV ad inventory value while grappling with how to shift to the online model and make it even better. The time has come for media companies to build viewership relationships in order to protect and enhance ad inventory, broaden their audience and diversify revenue.
Allant helps media companies build the audience assets necessary to leverage traditional CRM, online and advanced advertising technologies and solutions. It’s time you made the shift to Allant.