TI head talks up 4G’s role in fight against rivals

patuano-e1420634625952by 

Following “a very difficult price war”, Marco Patuano, Telecom Italia CEO, told Mobile World Live about the operator’s thinking in its heavy backing for a 4G rollout.

Telecom Italia is in the process of rolling out LTE-Advanced services with carrier aggregation, doubling the available download speeds.

The CEO believes customers want value for money. When his company started pricing 4G at a premium it realised it was hard “to explain to customers that they have to pay for something they consider natural”.

But because 4G customers are “addicted to data” they are willing to pay for more of it, which is where the company sees the most potential to monetise.

“The customer is willing to pay more for quality as well as quantity,” he added.

When asked about the importance of having mobile as well as fixed assets, he said it’s only natural for an advanced market to have both and that the customer will only care that they are having the same experience wherever they use their phones.

The full video can be seen here.

Leave a comment

Filed under mobile

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s