Category Archives: mobile

The power of personalised viewing

,  Editor, 26 January 2015

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Consumption of online video is significantly enhanced by a personalised user experience, IRIS.TV has reported. The in-player video recommendation engine has found that its Adaptive StreamTM video delivery technology, has increased video consumption by 50 per cent across all its clients.

IRIS.TV clients can integrate Adaptive StreamTM in video players and mobile apps to deliver relevant streams of video to their viewers. Viewers’ feedback is captured in real time through interactive buttons, allowing the stream to adapt to the changing preferences.

Viewers tend to watch a video and bounce to another site or app, though when they are presented with a stream of recommended videos, they tend to watch four to five times as much content, the company claimed. These findings indicate that value may not only lie in reducing the bounce of unique views, but in extending the viewing experience of retained audiences.

“At IRIS.TV, we have carefully constructed the most dynamic viewing experience to date, allowing users to enhance content consumption and maximise video view inventory for its content publishers. Much like programmatic ad tech has revolutionised the advertising space, IRIS.TV is bringing the future of TV to the present by optimising the delivery of single video assets to users. These results prove that users will increase their consumption when personally relevant content is delivered to them,” commented IRIS.TV COO, Richie Hyden.

Based on IRIS.TV’s current and past data analysis, personalisation and average revenue per user (ARPU) are positively correlated. This supports the notion that customising online video content will improve a company’s overall revenue by keeping users watching more, watching longer, and watching often. The company also reported the positive impact personalisation and recommendation engines have on long-tail content discovery: by recommending the most relevant videos regardless of how old they are, IRIS.TV said it has increased the value of the entire video library. This means videos added to the library months ago can still have a high view rate, essentially extending the lifespan of long-tail content.

Increasing consumption by 50 per cent is significant for the entire online video industry, from advertisers, to publishers and content owners, as real time personalisation is important for achieving longer engagement times and higher revenues.

www.iris.tv

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POUR YOURSELF A TOUCH PANEL

07 January 2015

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US company Cambrios claims to be able to turn any surface into a touch panel using an innovative liquid containing millions of silver nanowires. This silver nanowire coating allows the product – called ClearOhm – to turn any surface into a transparent conductive film that can operate as a touch panel. The company has said its product will be ideal for applications such as flexible displays, e-paper, LCD screens, OLED lighting and organic photovoltaics.

ClearOhm allows manufacturers to push the boundaries of what can be blessed with touch technology including transparent and flexible surfaces where users can control and provide input to computers and devices.

Technically speaking, ClearOhm is a directly patternable, wet-processable transparent conductive film made from silver nanowires. Cambrios claims that because the nanostructured liquid can be deposited using existing production equipment production of touch surfaces can be achieved at a lower manufacturing cost than the industry standard sputtered indium tin oxide (ITO).

Yesterday it was announced that touch panel production company CN Innovations (CNI) was beginning mass production of 55” touch sensors for PC monitors and All-In-One computers using ClearOhm.

Contact Details and Archive…

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Mozilla sees Firefox OS momentum beyond smartphones

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LIVE FROM CES 2015: Mozilla announced a number of developments with its Firefox OS platform, which it said shows the flexibility of the platform “across device categories and user experiences”.

The most high-profile product was Panasonic’s Life+ Screen 4K Ultra HD Smart TVs. Mozilla announced a partnership with the consumer electronics company at the event this time last year, and products will be available from this spring.

“Through the collaboration, Panasonic’s 2015 TV user interface has advanced significantly from last year, making it even easier for users to quickly access their favourite content – including live TV, applications, websites and content on other devices,” Mozilla observed in a blog post.

Panasonic TVs powered by Firefox OS will allow TV on-screen notifications from applications and, in the future, from compatible connected devices.

Technology company Matchstick announced Flint, an open software and hardware video-streaming platform based on Mozilla’s Firefox OS. It said that the system is intended to deliver “highly interactive streaming and screen-to-screen experiences including two-way interactivity, ad hoc and remote functionality.”

Matchstick also said that it had created hardware partnerships with Phillips/AOC and TCL to distribute Flint-enabled products including TVs, monitors and set-top boxes.

Separately, Yezz, which describes itself as a “trend-setting mobile brand”, announced two Firefox OS-powered devices, which it said “will address the global need for affordable smartphones, opening the gates of the mobile web to those previously denied access due to the inaccessible pricing of smartphones”.

The company offered few details, other than that one has a 3.5-inch screen and the other a 4-inch display, and feature “well-rounded lines and crisp colours”.

And Mozilla also took the opportunity to highlight the recently-announced Fx0 smartphone from KDDI, which it described as “the most powerful Firefox OS smartphone yet”.

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T-Mobile US to trial Ericsson’s unlicensed spectrum tech

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Ericsson has developed technology that enables 4G services to be delivered via unlicensed spectrum on small cells — a move it claimed will boost indoor coverage.

The vendor said it will offer small cells based on its License Assisted Access (LAA) technology starting in the fourth quarter of this year.

And T-Mobile US has already put its hand up as an early adopter by saying it plans a production trial in 2015.

LAA is an LTE-Advanced technology enabling carrier aggregation of licensed and unlicensed bands to address users’ indoor requirements, particularly for accessing data services.

Ericsson claims LAA is the first time that smartphone users will benefit from concurrent access to both licensed and unlicensed spectrum.

“There’s approximately 550 MHz of underutilised spectrum in the 5 GHz Unlicensed National Information Infrastructure (UNII) band and LAA is one of the technologies we plan to develop and use in our continuing efforts to provide our customers with superior network performance,” said Neville Ray, CTO of T-Mobile US.

Using only 4 per cent of the 5 GHz band, LAA can provide up to a 150 Mb/s speed increase to smartphone users, according to Ericsson.

And each additional 4 per cent of available spectrum used will increase the smartphone data speed further.

The company’s LAA technology also incorporates so-called fair sharing within the 5 GHz band, with the aim of accommodating traditional Wi-Fi users. Fair sharing works on the principle that Wi-Fi and LAA users would have equal access to the spectrum.

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Why Verizon Wants to Buy AOL

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It’s because Aol isn’t the company you remember.

According to a report in Bloomberg News, Verizon has approached Aol with an interest in either pursuing a joint venture or acquiring the company outright.

This might come as a surprise to anyone who remembers Aol for what it used to be: namely, a dotcom-era dinosaur that depended on dial-up subscribers to keep the lights on. Why would Verizon want anything to do with that?

Resurgence

Aol has gradually become a completely different company since welcoming CEO Tim Armstrong in 2009. Since then, Armstrong has turned Aol into one of the most successful advertising technology companies on the planet.

Aol Platforms, the company’s advertising wing, made $271 million in revenue during the third quarter of 2014—a 44% year-over-year increase in revenue. That’s the kind of growth one expects from the next hot startup, not a business founded more than 30 years ago.

Platforms is still slightly in the red, and the company currently makes more profit from subscribers and its media holdings, which include The Huffington Post, Engadget, and TechCrunch. But that’s expected to change rapidly as Aol’s advertising business continues to expand and press its advantage over competitors in the ad tech game.

The Best Ad Tech in Town

As Brian Pitz, an analyst at Jefferies covering Aol, previously told MONEY, Aol is one of very few “one-stop shops” for all advertising needs. The company’s offerings include analytics, tools for sellers, tools for buyers, and a number of other services, all in one place.

In doing so, Aol saves marketers and publishers money by cutting out what it calls the “technology tax”—the extra money both sides pay for using various middlemen to accomplish the same tasks. Aol is “a fully integrated [advertising] platform,” Pitz says. “The only other company that has that is Google.”

Verizon’s Interest

Verizon has previously expressed interest inlaunching a digital video service, possibly as soon as mid-2015, and there’s no question Aol’s advertising prowess could be of use in that endeavor. Aol has consistently been a top performer in video advertising, with the company’s ads reaching 53.8% of the U.S. population, according to a November comScore report.

Bloomberg’s Alex Sherman notes that Verizon has also been been in talks with other ad technology companies, including Yahoo. Investors have been urging Yahoo for months to merge with Aol, primarily because of Aol’s ad technology business.

While advertising technology, particularly for mobile video, is the key driver of Verizon’s interest, Sherman also speculated that the ISP could convert some of Aol’s remaining dial-up subscribers to its own internet service through a full acquisition.

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Feature video: AT&T Developer Summit 2015

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http://www.mobileworldlive.com/feature-video-att-developer-summit-2015?utm_campaign=MWL_CES15Special2&utm_medium=email&utm_source=Eloqua&elq=9725c060c4064fddadbdbf5e0ed4b03a&elqCampaignId=2914

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Mobile World Live
 brings you coverage of the operator’s big event here in Las Vegas. AT&T focused heavily on its efforts in the Internet of Things (IoT) space, also making a strong commitment to WebRTC as a tool to enable the development of innovative voice services.

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TI head talks up 4G’s role in fight against rivals

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Following “a very difficult price war”, Marco Patuano, Telecom Italia CEO, told Mobile World Live about the operator’s thinking in its heavy backing for a 4G rollout.

Telecom Italia is in the process of rolling out LTE-Advanced services with carrier aggregation, doubling the available download speeds.

The CEO believes customers want value for money. When his company started pricing 4G at a premium it realised it was hard “to explain to customers that they have to pay for something they consider natural”.

But because 4G customers are “addicted to data” they are willing to pay for more of it, which is where the company sees the most potential to monetise.

“The customer is willing to pay more for quality as well as quantity,” he added.

When asked about the importance of having mobile as well as fixed assets, he said it’s only natural for an advanced market to have both and that the customer will only care that they are having the same experience wherever they use their phones.

The full video can be seen here.

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Moto set for return to China

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Motorola smartphones will once again be sold in China under the guidance of the company’s new owner, Lenovo. The three devices are the first to be introduced by the company in China since 2012, after Google withdrew the vendor from the market in 2013.

The return to the world’s largest smartphone market will come in the shape of three models: the Moto X, new Moto X Pro (pictured) and the Moto G, which supports LTE. All three models will go on sale in early 2015.

China-based Lenovo closed its $2.9 billion acquisition of Motorola from Google last October, after the search giant struggled to balance the needs of the company with those of other vendors using Android.

Motorola will face fierce competition on its return to China with homegrown companies Xiaomi, Huawei and ZTE all making progress in recent years.

The Moto X Pro is larger than the standard 5.2 inch Moto X at six inches, while the curved Moto G offers LTE connectivity. A Motorola representative told Re/code that the X Pro has been developed specifically for China.

With the Moto X, the company is looking to get feedback from Chinese consumers about what colours and materials should be offered. People will be able to design their own Moto X in the near future.

In a post on its official blog, Motorola said it is “eager to build a direct relationship with Chinese consumers and empower them by bringing the mobile Internet to millions of people”.

When the Motorola acquisition closed, Lenovo claimed it would push the combined company into third spot in the smartphone vendor league table.

According to Strategy Analytics, Lenovo captured 5 per cent market share of global smartphone shipments in Q3 2014, while Motorola captured 3 per cent. The combined 8 per cent share puts it above the current number three player Xiaomi.

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CONTENT SUPPLY MANAGEMENT

Signiant Intelligence

First published: 07-12-2010

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Content can be entertainment—a movie like Avatar, a sports highlight from the World Cup, an episode of The Simpsons.

It can be a commercial, a business briefing, a financial report, a satellite map, a medical image or amateur video. A value may be attached to that content by the owner, publisher and ultimately the audience/consumer and may be enhanced by additional content or the context in which it is presented.

In essence content is information and in a world of information technology, content needs to be manipulated as information. There is more content than ever and many new ways to consume that content—thus the complexity of managing the flow of that content throughout the supply chain—from creation to the consumer.

All content should be considered an asset, but in today’s digital media environment its true value will only be realized if you have extremely precise, up-to-the-second knowledge of what assets you have where it all is, who is needs it, when it will be delivered, what form is required and finally that it has arrived.

All of this information about your content needs to be visible at any time from a single view. How else will you know exactly how much money these assets are making and whether or not you can you push that number even higher?

Broader availability and better utilization of all the information about your content translates assets directly into profits.

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Outdoor Ads Boost Mobile Connectivity

by , Yesterday, 12:06 PM

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Outdoor advertising and mobile devices are overlapping more and more, but not always in the ways you might expect. While many outdoor ad companies are integrating mobile interactivity into signage with beacons, near-field communication, scannable codes and watermarks, JCDecaux is going a step further. It is boosting mobile connectivity with “small cell” deployments incorporated into its signs.

The small cells improve wireless service near the signs by increasing the amount of data that can flow to and from mobile devices, improving voice reception quality and enabling better 3G and 4G connections for data-intensive applications in both indoor and outdoor areas.

Although their range is limited, large numbers of small cells can be installed unobtrusively in multiple sign structures, boosting mobile reception and data capacity over a wide area, generally in conjunction with distribute antenna systems and repeaters.

As part of an agreement with Vodafone, the world’s third-largest mobile provider, JCDecaux will deploy small cells on street furniture and billboards around the world, giving it access to over 100,000 JCDecaux-owned or controlled properties, primarily in Europe, Asia, and Australia. Altogether JCDecaux’s signage portfolio includes over one million billboards and other types of signage globally.

The companies have already collaborated on a test installation of more than 160 small cell stations on bus shelters with JCDecaux ad surfaces throughout Amsterdam. JCDecaux has also struck a similar agreement with Huawei for “crowd-sourcing” small cell deployment.

Although the Vodafone partnership doesn’t currently include an advertising component, improving mobile connectivity near signs holds out the possibility of mobile marketing campaigns coordinated with nearby signage, taking advantage of information about user locations to reach consumers on the go.

Over the last year, there have been a number of deals between outdoor advertising companies and mobile operators to enable such campaigns. Last year, for example, Posterscope’s U.K. operation signed a deal for mobile network usage data from EE (Everything Everywhere), the largest mobile network operator in Britain.

The Posterscope-EE deal includes anonymized data on consumer movements and location-based digital behaviors, including how, when, and where mobile devices are used in relation to outdoor media, and what mobile Web sites and mobile apps people visit on their smartphones.

Also last year, Posterscope’s U.S. operation unveiled a partnership with xAd that allows advertisers to use xAd’s location data and “SmartFencing” (geofencing) capability to target mobile users in the vicinity of a Posterscope ad with additional ad messages, promotions and directions to a nearby store.

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