The New York Times, Monday, January 26, 2015 11:17 AM
The New York Times takes on mobile supercookies, which, unlike your average data-tracking cookie, can’t be easily erased. The computer codes that Verizon Wireless uses to tag and track the activity of its subscribers are particularly problematic, NYT reports. “The company’s customer codes … have troubled some data security and privacy experts who say Verizon has introduced a persistent, hidden tracking mechanism into apps and browsers that third parties could easily exploit.”
Tag Archives: mobile
by Erik Sass, Yesterday, 12:06 PM
Outdoor advertising and mobile devices are overlapping more and more, but not always in the ways you might expect. While many outdoor ad companies are integrating mobile interactivity into signage with beacons, near-field communication, scannable codes and watermarks, JCDecaux is going a step further. It is boosting mobile connectivity with “small cell” deployments incorporated into its signs.
The small cells improve wireless service near the signs by increasing the amount of data that can flow to and from mobile devices, improving voice reception quality and enabling better 3G and 4G connections for data-intensive applications in both indoor and outdoor areas.
Although their range is limited, large numbers of small cells can be installed unobtrusively in multiple sign structures, boosting mobile reception and data capacity over a wide area, generally in conjunction with distribute antenna systems and repeaters.
As part of an agreement with Vodafone, the world’s third-largest mobile provider, JCDecaux will deploy small cells on street furniture and billboards around the world, giving it access to over 100,000 JCDecaux-owned or controlled properties, primarily in Europe, Asia, and Australia. Altogether JCDecaux’s signage portfolio includes over one million billboards and other types of signage globally.
The companies have already collaborated on a test installation of more than 160 small cell stations on bus shelters with JCDecaux ad surfaces throughout Amsterdam. JCDecaux has also struck a similar agreement with Huawei for “crowd-sourcing” small cell deployment.
Although the Vodafone partnership doesn’t currently include an advertising component, improving mobile connectivity near signs holds out the possibility of mobile marketing campaigns coordinated with nearby signage, taking advantage of information about user locations to reach consumers on the go.
Over the last year, there have been a number of deals between outdoor advertising companies and mobile operators to enable such campaigns. Last year, for example, Posterscope’s U.K. operation signed a deal for mobile network usage data from EE (Everything Everywhere), the largest mobile network operator in Britain.
The Posterscope-EE deal includes anonymized data on consumer movements and location-based digital behaviors, including how, when, and where mobile devices are used in relation to outdoor media, and what mobile Web sites and mobile apps people visit on their smartphones.
Also last year, Posterscope’s U.S. operation unveiled a partnership with xAd that allows advertisers to use xAd’s location data and “SmartFencing” (geofencing) capability to target mobile users in the vicinity of a Posterscope ad with additional ad messages, promotions and directions to a nearby store.
by Erik Sass, November 25, 2014, 5:55 PM
The New York Times took another step in its continuing reinvention of itself as a digital publisher with the appointment of Kinsey Wilson as editor for innovation and strategy, a new role within the organization.
As the newspaper’s trailblazing innovation editor, Wilson will be responsible for expanding the newspapers’ mobile strategy and creating new digital products that package NYT journalism in ways that appeal to new audiences, similar to the NYT Now and NYT Cooking apps.
His appointment will take effect February 2015.
Wilson previously served as executive vice president and chief content officer for NPR, where he led the development of the NPR One mobile app, offering a personalized digital listening experience. He also spearheaded new editorial offerings, like Planet Money, NPR Music, and Race Card Project.
Wilson also served as executive editor at USA Today, responsible for digital strategy and daily news operations and pioneeredCongressional Quarterly’s early Web strategy.
NYT executive editor Dean Baquet stated: “A pioneer in digital journalism, Kinsey is joining us at a crucial time as we accelerate our transformation into a news organization that delivers great journalism on all platforms.”
Wilson’s appointment comes in the midst of an aggressive reorganization intended to make the NYT and its digital channels more nimble in order to keep pace with the fast-changing digital media landscape.
Many of the strategic changes were laid out in an internal memo that was leaked to BuzzFeed in May of this year. While acknowledging the superior quality of The New York Times’ reporting, the memo pounded home the message that “we are falling behind in a second critical area: the art and science of getting our journalism to readers.”
Among other things, the memo stated that the newsroom needed to be reorganized to cater more effectively to reader experience. The proposed reorganization would give the newsroom access to departments and resources traditionally associated with the business side of the NYT, including divisions devoted to “Design, Technology, Consumer Insight Group, R&D, and Product.”